Which coffee flavor becomes increasingly popular during the fall season at Dunkin Donuts?

Hazelnut is widely recognized as a flavor that resonates with the cozy, comforting vibes of the fall season. Its nutty, warm profile complements seasonal trends and is often associated with autumn festivities, such as holidays and family gatherings. Many customers gravitate toward flavors that evoke a sense of nostalgia during this time, and hazelnut is frequently favored for its ability to enhance the warmth of coffee drinks or pair well with seasonal treats like donuts and pastries.

While other flavors such as coconut, French vanilla, and peach might have their own fan bases at different times of the year, they do not carry the same seasonal connotation that hazelnut does during fall. Coconut tends to evoke a more tropical feel, French vanilla is appreciated year-round but lacks the specific association with autumn, and peach is more often linked to summer. Thus, hazelnut stands out as a flavor that fits the autumn theme perfectly.